DAVID The Agency teamed up with The Mill for '#BrightFuture,' a film for Unilever's Project Sunlight-- An initiative to motivate people to live more sustainably. The film features speeches from new leaders making a difference in their communities.
The film begins with Martin Luther King Jr.'s 'I Have a Dream' speech that emotes social change. Followed by images of today's world challenges and their local leaders. With a pressing message and inspiring speeches the spot is a call to action.
The film has been released online and is also the first TV advertisement for the Unilever brand itself. Everyone who views the film can choose to get involved by raising awareness, volunteering, or supporting NGOs. Find out more about Project Sunlight here.