As ad-land gears up for the Christmas push, Waitrose have launched their Christmas campaign with a Harry Potter-inspired spot entitled, 'School of Christmas Magic'. Created by BBH London and directed by Knucklehead's Siri Bunford, the 90 second commercial features Waitrose favourites Delia Smith and Heston Blumenthal cooking up a Christmas storm in a magical kitchen.
The spot broke in a coveted slot during The X Factor on ITV1 last Saturday. Featuring two of Britain's favourite chefs, the ad sees Delia preparing her original Christmas cake using Delia's Classic Christmas Cake Prepared Ingredients Box, and then the camera pans across the hall to Blumenthal, who is showing off his mince pies covered with pine scented sugar. We are then treated to the two supermarket ambassadors creating a number of their other Christmas treats using Waitrose ingredients. Viewers are also invited to interact with an augmented reality experience where, using a blippar app, users can get access to further Delia and Heston content.
As well as the atmospheric seasonal and magical grade from Colourist Seamus O'Kane, The Mill's 2D team of artists gave the spot its magical touches, ensuring that all of the elements and effects were seamlessly integrated.
Agency: BBH London
Producer: Sam Robinson
Creative Director: Ken Hoggins
Creatives: Mareka Carter, Kimberley Gill
Account Director: Kate Roberts
Production Company: Knucklehead
Director: Siri Bunford
Executive Producer: Cressida Luxton
Director of Photography: Martin Hill
Editing Company: The Whitehouse
Editor: Adam Marshall
Edit Assist: Hephizibah Collins
VFX & Design
VFX & Design: The Mill
VFX Producer: Rachael Trillo
Shoot Supervisor: Andy Dill
2D Lead Artist: Dan Adams
2D Artist: Robin McGloin
Assists: Ilia Mokhtareizadeh, Tomas Wall, Martin Karlsson