Wieden+Kennedy (Portland), director Martin de Thurah of Epoch Films and The Mill present 'If You're Happy' for Weight Watchers - just in time for the food-filled festive season.
Acknowledging that losing weight isn't easy to the tune of 'If You're Happy and You Know It,' the spot is a hopeful look at tackling our complex and emotional relationship with food. Fergus McCall, head of color in our New York studio, graded the spot so as not to interfere with the natural humor of the copy.
Martin De Thurah
Help With the Hard Part