Our Mill Studio creative team were commissioned to create 12 animated 15 second sequences that would work as a whole film, as well as a bespoke film for the big launch event and a series of web films, TVCs and Blipverts, not forgetting 5 separate Out Of Home platforms for the UK. Each sequence features an animated theme growing and exploding out of the YourSingapore.com logo as it unfolds from 2D into 3D origami.
"This was an enormous but hugely exciting integrated challenge ," explains Luke Colson, Head of Mill Studio. "'We took the creative, execution and coordination including the audio with the team reaching 11 people at the height of the project."
The campaign has gone on to scoop both a silver and bronze award at the Singapore Creative Circle Awards for Corporate Identity. The awards recognise the very best in creative communication.