The beautifully shot spot, directed by Will Robson-Scott out of HLA is the teaser to a 12-minute documentary that's available to view online. It is simple and effective in style, reminding viewers of a worthy initiative which should continue to be supported.
Matt comments, "With the grade we wanted to keep it nice and simple, enhancing the colours that were already in the frame. The gravel had this amazing orange tone that went really nicely with the green grass. We used these colours along with the cyan in peoples clothing to set our tone. This piece shows just how vital Fairtrade is to so many people. Farmers are extremely dependent on the benefits the initiative brings, and this film really effectively puts the message across about just how much it can make a difference."