The rich and velvety spot, shot in Ghana, is both documentary and music video in style and is designed to show that the ability to enjoy a full and contemporary lifestyle is not just a feature of the European or American world or indeed of wealth.
Seamus O'Kane comments, "In keeping the locations real and the characters authentic, Martin allows a vivid and exuberant experience to unfold. The deceptively simple story has a layered complexity that is underpinned by the vibrant palette.
DOP Stepan Kercia used a mix of technique, formats and lenses to give us a wonderful working mix. We then created a grade that brought a sense of both harmony and diversity to the images and story. It produced a beautiful film".