Iconic supermodel Kate Moss stars in the new campaign that launches during 2014 fall fashion week, strutting onto the runway today in New York City.
The film was brought to life by using archival footage and the journals David Yurman kept over the course of ten years while designing his new jewelry line. The inspiration was Venetian architecture, with the antique quatrefoil symbol as the main focus.
The Mill+ team injected a unique style to the spot by using stop motion, animating the sketches from David Yurmans notebook, using clips of Kate Moss as spokesperson throughout the years and reconstructing all assets as an elegant video scrapbook.
Mill+ director Andreas Berner notes: "The African journals of Peter Beards were a great influence on this project. The collage of sketches, photos and writing were combined in our interpretation of a Venetian style. We wanted to honor the old Italian masters by using the architecture that goes back to medieval times, which was the original focus of the quatrefoil motif."
The final piece was released online as a companion of the new jewelry line launch, and will be shown in David Yurman stores, presenting clientele with the story of the new jewelry's inspiration and design.