Mill LA teamed up with the creative teams from Venables Bell & Partners and Smuggler to create the next Audi Campaign - this time coining the three spots as the "Season Of Audi" experience. The spots were supposed to look as natural and seamless as possible so the focus for Mill LA was to keep the project simple, while telling the compelling Audi story.
The three commercials in this Campaign include "Audi Farewell", "Obsession", and "Baker" which is set to air this fall.
"Most of the 'Audi Farewell' spot involved general clean up to the scenes while trying to allow the wooden log to stand out, "says Mill LA 2D lead artist, Adam Lambert. "To do this, we isolated the key features in the log and then pushed them a bit whether that was sharpening the image up or just putting more contrast into the scene."
All three spots are supposed to look simple, with an emphasis on the 230 ways to engineer your Audi obsessions.
Venables Bell & Partners
Erich Pfeifer, Tyler Hampton
Thomas Guard, Charlie Guard
Allison Kunzman, Lisa Rich, Brian
Carmody, Patrick Milling Smith