The famous Mountain Dew slogan 'Do the Dew' returns with it's latest spot 'Fireboard', created by BBDO and director Justin Lin in collaboration with The Mill.
Professional skateboarder Sean Malto used duct tape and matches to start an impressive blaze, grinding his board along the matches to ignite them.
The Mill's 2D artists augmented the flames and set up the CG firepit and the CG matches that would fall as the skateboard ran over them.
Colourist Aline Sinquin created the stunning sundown setting by pushing the dusky blues and gold tones making the perfect sunset.
EVP Executive Creative Directors: Tim Bayne, Lauren Connolly
ACD: Chris Cannon
Art Director: Eduardo Petersen
Production Company: Bulitt
Director: Justin Lin
Editing Company: Union Editorial
Editor: Jono Griffith
VFX & Design: The Mill
Executive Producer: Sean Costelloe
VFX Producer: Giselle Bailey
2D Lead Artist: Jamie Scott
3D Lead Artist: Ruben Vandebroek
2D Artists: Margolit Steiner, Alex Dreiblatt, Brandon Danowski, David Forcada, Tara DeMarco
3D Artists: Nick Couret, Jimmy Gass
VFX Supervisor: Gawain Liddlard