The film was made as a companion piece to the DREAMS issue of VS Magazine, which features Dave Franco in a photo-spread in classic white shirtsleeves, demolishing his car, a golden Jaguar with a baseball bat. The short film takes the concept one step further taking the viewer through the rough day that prompted the massive meltdown.
Mill Editor Ryan McKenna reviewed the intense footage shot by Guy, and used strong clips to craft a cohesive story of an angry man taking out his frustration on his car.
Colourist Mikey Rossiter used the editorial photo-spread as his inspiration. By pushing the black contrasts and cyan blues, he refreshed the film to have a more modern, cinematic look that still felt cohesive to the VS Magazine print issue.
Production Company: Johnny Pascucci / Photobomb Production