An entire captivating world was built from scratch for the gamers to exist in, designed and directed by Mill+ Directors Jeffrey Dates and Alex Maxwell. The concept was to create the look of a flashy, cinematic game trailer. The only thing that could snap these players out of their immersive experience are the freshly warmed Hot Pockets.
The Mill+ team animated the characters' movements within the game by hand, frame by frame. The main avatar’s motions as he walks to the kitchen were carefully matched to live-action plates of the actor, ensuring the scene cut together smoothly. Original details such as a marauding robot were dreamt up by the artists, designed and fully realized within the game.
Hot Pockets snack bites give VR players an easy to eat snack, leaving their hands free for immersive adventures!
Agency: Publicis Producer: Anthony Garetti Creative Directors: Jason Graff, Whitney Pillsbury Creatives: Kevin Egan, Shaun Bruce Account Director: Rene Durn
Production: Mill+ Directors: Jeffrey Dates, Alex Maxwell Executive Producer: Ian Bearce, Zu Al-Kadiri Producer: Nanette Nelms Director of Photography: Adam Carboni Art Director: Michael Marsicano
Editorial: The Mill Editor Alex Trierweiler Edit Assist: Leanne Belgiorno
VFX & Design
VFX & Design: The Mill Exec Producer: Sean Costelloe Producer: Dan Love Production Coordinator: Mike Pullan Shoot Supervisor Justin Kurtz, Eric Pascarelli Creative Director: Jeffrey Dates, Alex Maxwell 2D Lead Artists: Tomas Wall 3D Lead: Artist: Justin Kurtz 2D Artists: Dae Yoon Kang, Kshitij Khanna, Ben Kwok 3D Artists: Christine Kim, Alexandre Allain, Taylor Cook, Justin Diamond, Justin Kurtz, Jesse Flores, Ren Hsien-Hsu, Nick Couret, Emily Meger, Krystal Sae Eua, Majid Esmaeili Motion Graphics: Mikhael Villegas, Chet Hirsch