An entire captivating world was built from scratch for the gamers to exist in, designed and directed by Mill+ Directors Jeffrey Dates and Alex Maxwell. The concept was to create the look of a flashy, cinematic game trailer. The only thing that could snap these players out of their immersive experience are the freshly warmed Hot Pockets.
The Mill+ team animated the characters' movements within the game by hand, frame by frame. The main avatar’s motions as he walks to the kitchen were carefully matched to live-action plates of the actor, ensuring the scene cut together smoothly. Original details such as a marauding robot were dreamt up by the artists, designed and fully realized within the game.
Hot Pockets snack bites give VR players an easy to eat snack, leaving their hands free for immersive adventures!
Agency: Publicis Producer: Anthony
Garetti Creative Directors: Jason
Graff, Whitney Pillsbury Creatives: Kevin
Egan, Shaun Bruce Account Director: Rene
Production: Mill+ Directors: Jeffrey Dates, Alex Maxwell Executive Producer: Ian Bearce, Zu Al-Kadiri Producer: Nanette Nelms Director of Photography: Adam Carboni Art Director: Michael Marsicano
Editorial: The Mill
Editor Alex Trierweiler
Edit Assist: Leanne Belgiorno
VFX & Design
VFX & Design: The Mill
Exec Producer: Sean Costelloe
Producer: Dan Love Production Coordinator: Mike Pullan
Shoot Supervisor Justin Kurtz, Eric Pascarelli
Creative Director: Jeffrey Dates, Alex Maxwell
2D Lead Artists: Tomas Wall
3D Lead: Artist: Justin Kurtz
2D Artists: Dae Yoon Kang, Kshitij Khanna, Ben
3D Artists: Christine Kim, Alexandre Allain, Taylor Cook,
Justin Diamond, Justin Kurtz, Jesse Flores, Ren Hsien-Hsu, Nick
Couret, Emily Meger, Krystal Sae Eua, Majid Esmaeili Motion Graphics: Mikhael Villegas, Chet Hirsch