HSBC
Lift
Grey London capture the ups and downs of a developing business in this ad, directed by The Glue Society.
The emotive spot, graded by Mick Vincent, sees the unique tapestry of a man’s life unfold inside a lift, from the company's 1974 inception to present-day global expansion.
The emotive spot, graded by Mick Vincent, sees the unique tapestry of a man’s life unfold inside a lift, from the company's 1974 inception to present-day global expansion.
Director:
The Glue Society
Production:
Independent
Agency:
Grey London
The Glue Society
Production:
Independent
Agency:
Grey London
CreditsCredits
Agency
Agency: Grey London
Commissioner / Producer: Harriette Larder
Agency Creative Director: Nick Rowland
Creatives: Jamie Starbuck, Theo Bayani, Miguel Gonzalez
Production
Production Company: Independent
Director: Glue Society
Production Company Producer: Jason Kemp
Editorial
Editing Company: The Playroom
Editor: Adam Spivey
VFX & Design
VFX & Design: The Mill
Producer: Tom Johnson
2D Lead Artist: Dan Adams
Colourist: Mick Vincent