encapsulates the restless nature of the car, showing the RS 3 literally
bursting free of its restraints in hunt of adventure. The ad stops short of
revealing what the car does next and instead encourages viewers to ‘see it
unleashed’ by searching ‘RS3’.
Mill colourist James Bamford worked with Sam to add to the
gritty feel, he comments, "I kept the film moody and cinematic while
maintaining the integrity of the shadows, we also added some grain to
help with the filmic gritty feel. We wanted the hanger to feel
restricting and intense, whereas the outside shots should feel more
hopeful and inspiring, reflecting the car's wish to be free."