AMV’s KFC brainchild ‘Pepsi Presents: Drive Thru Jams’ features Californian loop-station champ Super Tall Paul, who was placed into a KFC drive-thru in Reading to surprise real customers with a more entertaining drive through experience than usual.
The ad, directed by Prettybird’s Billy Rainey, used ten hidden cameras and microphones, capturing the reactions of real customers whose orders were sampled and looped into an original live track upon collection of their food.
Producer: Rebecca Holt
Creatives: Prabs Wignarajah & Jeremy Tribe
Production Company: PrettyBird Ltd
Director: Billy Rainey
Editing Company: Speade
Editor: Gareth McEwan
Editors Assistant: Sara Faulkner
VFX & Design
VFX & Design: The Mill
Producer: Bethaney Phillips
2D Artist: James Mortner, Gavin Marler, Matt Clarke, James Pratt