NBA star Blake Griffin returns to Kia's 'Optima or Nothing' campaign from David&Goliath, and this time he’s dressed for battle, Roman style. Directed by Stacy Wall of Imperial Woodpecker and finished at The Mill, 'Speech’ is the third installment in the three-spot rollout.
Throughout the campaign, Griffin plays a passionate film actor who's always improvising at the director's expense. This time he foregoes his chariot for a slightly more powerful vehicle.
Artists at The Mill added fireballs to the background as a whimsical addition to the comedic spot. The humor of the spot speaks for itself, and according to Shoot Supervisor and 2D Lead Artist Andy Dill, it’s all about the subtleties: “The funniest thing is the fake torches. The production designer was very excited about the ping pong balls. It adds a pretty hilarious element.”
Producer: Curt O’Brien
Creative Director: Chris Hutchinson, Driscoll Reid, Colin Jeffrey
Creatives: Chip Waters, Richard Fischer, Marc Wilson