72andSunny continue the Samsung ‘Big Decisions’ campaign featuring Sports Illustrated model Chrissy Tiegen. Made in collaboration with The Mill and Director Henry Alex Rubin of Smuggler, there were two different versions of this spot because all good things come in pairs, right?
For Chrissy Teigen, deciding between the pleasure of live streaming her dog and managing her busy social media schedule can be pretty tough, having the right phone can make all of the difference. She debates between the Galaxy S6 edge + and Galaxy Note5.
The Samsung ‘Big Decisions’ campaign also features spots from rapper A$AP Rocky.
Which one will you choose?
Agency: 72 & Sunny
Producer: Kerli Teo
Creatives: Rob Mcqueen, Joseph Ernst
Account Director: Mandy Hein
Production Company: Smuggler
Director: Henry Alex Rubin
Editing Company: Arcade Edit
VFX & Design
VFX & Design: The Mill
Executive Producer: Sean Costelloe
Producer: Eliana Carranza-Pitcher
Shoot Supervisor: Eric Pascarelli
2D Lead Artist: Anne Trotman
2D Artists: Sam Caine, John McIntosh, Yukiko Ishiwata, Chris Brown, Brett Lopinsky