Following The Mill’s first It’s On Us collaboration with Mekanism last year, ‘One Thing’ features a new panel of supporters including Zoe Saldana, Josh Hutcherson and HAIM. One after another, each speaker zeroes in on the importance of consent.
Paul comments, “It’s a gift each time to help a cause like this by using our abilities for good. We’ve got a wonderful relationship with Mekanism, and everyone who collaborated on the project really came together and put forth the effort to bring attention to an important issue.”
Conceptually, ‘One Thing’ allowed the supporters to speak profoundly while incorporating metaphoric elements. Paul continues, “This PSA focused more on particular subject matter: consent. We used mirrors as a way to convey looking at one’s reflection; talking to oneself in addition to the audience.”
With strong messaging at the core of the It’s On Us campaign, PSAs like ‘One Thing’ continue to spread far-reaching awareness long after they’re viewed. Watch the first PSA here