The spot, graded by Luke Morrison, shows the life of a little girl through from her childhood through to present day. The Mill worked closely with Cole Webley to ensure the story was fluid and fun to watch. 2D Lead Gavin Camp said, "It was a great story to shoot, showing the progression of the girl's life and her relationship with her mother by means of matching transitions. Every shot needed to be lined up and timed perfectly. We wanted those transitions to feel fluid, at times seamless, never there as a gimmick, but as natural passages of time."