For his new H&M campaign, David Beckham is captured alongside actor and comedian Kevin Hart to give a humorous take on the world of Beckham himself. In the campaign, for the new Modern Essentials selected by David Beckham Autumn 2015 collection – we see a pick of the wardrobe essentials a man needs each season. This new Autumn 2015 collection is then available in every H&M store selling menswear from the beginning of October.
Creative Director Wes comments, “Agency creatives Patrick McClelland and Fergal Balance came up with a fantastic script to showcase the new H&M collection. Frederik created a relaxed atmosphere on the 3 day shoot, allowing David and Kevin to play off each other, leaving him to be able to capture some completely un-staged and hilarious footage. In fact, the footage was so good that the intended 2 minute spot ended up as a 7 minute short!”
Colourist Matthew Osborne comments, “It was fantastic to be able to work with Fredrik on this project. There's a wonderful chemistry between David and Kevin and it was great to be able to add my grade to the documentary style piece. I wanted to add a premium sheen to the image, carefully selecting the clothes and skin tones to make them feel as rich and glossy as possible. Vibrant colours and a firm contrast were important to achieve this look."