Katie and Bryant's (now hilarious) Today Show clip from the 1990's where they try to find out about this 'new' Internet is a reminder of how recent an invention the web really is. Fast forward to their 2015 discussion and their bewilderment and confusion continues - this time it's about the innovations of the new BMW i3, a vehicle that takes drivers into the future of consumer friendly electric cars.
The Mill team adjusted the VHS era footage of the interview and created new material to add in, making sure the image quality was authentic to the time period.
Katie and Bryant may not always understand the leaps and bounds of technology, but big ideas take a little getting used to. #HelloFuture
KBS+ Group Creative Director Marc Hartzman and Executive Creative Director Paul Renner to discuss the concept behind the ad and the current and future state of Super Bowl advertising on The Mill Blog.