The promo aims to capture the spirit and personality of each member of the girl-group, each confined to a prison visiting booth. The film plays out in one smooth shot, which was achieved by The Mill’s 2D team using Flame.
Lead artist Pete Rypstra comments, “Archie and John were keen to have performances shot at 50 fps and 25 fps, seamlessly joined into one smooth and consistent shot. This added a large technical aspect to the shoot, meaning we utilized motion control. Once edited, we cleaned and stitched each pass together in Flame to produce a really dynamic final result.”