The spot is an authentic take on a Millennial’s world, capturing the energy of their life. It features a group of friends letting nothing get in the way of hosting an amazing house party. Shot with a hand-held camera, the viewer is drawn in to feel like they are part of the story, experiencing the energy of this cross-country journey. It’s styled similar to a movie trailer, giving the audience a sneak peek into the house party occasion, then leaving the viewer wanting to see more.
The Mill’s VFX team made the house party a reality. A reference house that could sit on a truck, yet looked real in terms of proportion and balance was designed on set. Olivier Varteressian led The Mill’s 3D team. He adds, "The idea was to build the base of the house so the talent could interact with and jump in and out of the truck. Limitations such as the size of the road, tunnel height, traffic, the electric cables hanging over the street were taken into consideration. The 3D team then extended a CG house around it. We were working with completely different lighting environments with each scene, therefore we made sure to have enough lighting references to perfectly integrate the house into each scene."
The Mill's 2D team used the house structure as a visual reference when compositing. Ilia Mokhtareizadeh comments "This allowed The Mill's 2D team to finesse the look of the CG house to a very high level of realism in all of the varied lighting conditions. Wherever possible the team shot the interior scenes from the house on the moving truck, giving the piece an authentic feel. There were occasions when it was not possible to shoot from the house. To maintain the highest level of realism we shot from inside an actual house with green screens outside."
Footage shot specifically for these scenes was seamlessly composited into the spot. The dynamic nature of the shoot gave the 2D team plenty of extra material to enhance many of the night time shots where low lighting conditions had rendered some of the beautiful natural backdrops invisible. We brought back detail and used it to bring out the interesting silhouette of our CG house.
’The House' was a truly collaborative project between BBDO, Megaforce and The Mill. The ‘House Party' campaign is a comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way.