Mill 2D Lead and Philly native and avid 76ers fan, Jamin Clutcher adds “This particular project was really close to my heart. One of the biggest challenges we all faced with this spot was finding a way to mix the natural grit, struggle and fight of the Philadelphia neighborhoods with the inherent spirit, drive and heart of the city. Margolit Steiner, 2D Lead, did a beautiful job marrying elements for the exploding basketballs in the spot and we also added moments such as the 76ers ticker-banner in the skyline that help bring the spot together. I'm proud to have worked on it and hope it inspires all the younger generation of Philly Sports fans who, like me, root with the earnest and fierce hope of a great team, a great community and a great city."
‘Since 1776’ is part of other efforts the team is making to revitalize the brand, which also includes new court and jersey designs, an advanced training facility, and updated ticket art, all paying homage to Philidephia’s revolutionary spirit and the passion of the fan base.