From ice-skating to break-dancing Santas, Christmas lights to Christmas puddings, nativity plays to classic films, this fast paced spot focuses on the excitement, and excess, that the festive season brings each year. With the emphasis lying on spending time with family and friends, ASDA’s tagline, “Save money, live better” is effectively illustrated… Go on and treat yourself #becauseitschristmas.
Lead 2D Artist Gareth Brannan says, “ASDA Christmas was a great project to kick-off the festive season. We had a lot of fun adding a little extra Christmas cheer to what is a real-feel good film. Our aim was that the piece should have a really sharp look, but also used matte painting in all the outdoor scenes to bring frosting to the plates, which gave a wintery aesthetic. We also piled on the lights and snow wherever possible to achieve a real richness.”