hapless advertising execs return in the latest comic spot for BT Mobile, this
time featuring Oscar nominated actor Willem Dafoe, following successes with
Rebel Wilson and Ewan McGregor.
seen in a spaceship overlooking the United Kingdom describing how BT’s powerful
4G and WiFi networks will bring improved mobile browsing to the entire country.
His intense performance is interrupted when a member of crew wanders on set,
and the BT staff use the opportunity to add “subtle” BT branding and ask their
star to “lighten up.” The ‘Platoon’ actor’s attempts to do so leave a little to
2D Lead Artist Pete Rypstra describes The Mill’s
role on this project, “We worked with Rich and Gary from AMV to build the CG
satellite seen in outer space at the beginning of the spot, and the view from
the deck back to Earth, where a network of lights illustrates the connectivity
that BT are advertising. The team developed the plasma and lightning effect
inside the glass orbs, which we comped the 4G and Wifi logos into, which were
subsequently composited in flame.”