The Mill, in collaboration with AMV and Director Marcus Svanberg out of Blink created a series of Christmas films relating to the food and drink that people enjoy together during the festive period for supermarket Sainsbury’s.
‘Dad to the Rescue’ takes a look at Zoe, a young girl who has waited patiently throughout her Christmas Dinner in order to get a slice of the delectable Salted Maple and Chestnut pudding. We see her eyes following the plate as six slices become one, with the last piece ending up in her Dad’s hands! Luckily for Zoe, Dad is in the generous spirit of the holidays and passes the plate on to his grateful daughter – though he does keep a spoon for himself, after all: Christmas is for Sharing.
2D Artist David Wishart says of the project, “The team worked to make the food and drink look even more delicious – so that viewers would be really tempted when seeing all the festive treats on screen. In the grade we bought out the warmth of the film, to give a sense of cosiness and togetherness which is essential in these Christmas films.”
Agency: AMV Producer: Paul Goodwin Creatives: Nadja Lossgott, Nicholas Hulley
Production Company: Blink Director: Marcus Svanberg Producer: Patrick Craig
Editing company: Stitch Editor: Jennifer Trividad
VFX & Design
VFX & Design: The Mill Executive Producer: Cat Hammond Production Coordinator: Jomana Ayoub 2D Lead Artist: Andrew "Barnsley" Wood 2D Artists: David Wishart, Mark Purser, Nick Sze, Galvin Marler, Paul Wratten
Colour: The Mill Colourist: James Bamford Colour Assistants: Brendan Buckingham, Thomas Mangham