The Mill, in collaboration with AMV and Marcus Svanberg out of Blink, created a series of Christmas films relating to the food and drink that people enjoy together during the festive period for supermarket Sainsbury’s.
The films all show familiar scenes, revolving around the idea that it is Christmas is a time for sharing – whether it’s a meal, drinks or in this case, cake... ‘Cake Chief’ shows us a young boy who has been given the great responsibility of dividing the Christmas cake up into perfectly equal slices. However, Amy catches his eye, and as Cake Chief he makes the executive decision to break the rules and give her the biggest slice, complete with icing bow.
2D Artist David Wishart says of the project, “The team worked to make the food and drink look even more delicious so that viewers would be really tempted when seeing all the festive treats on screen. In the grade we bought out the warmth of the film, to give a sense of cosiness and togetherness which is essential in these Christmas films.”
Agency: AMV Producer: Paul Goodwin Creatives: Nadja Lossgott, Nicholas Hulley
Production Company: Blink Director: Marcus Svanberg Producer: Patrick Craig
Editing Company: Stitch Editor: Jennifer Trividad
VFX & Design
VFX & Design: The Mill Executive Producer: Cat Hammond Production Coordinator: Jomana Ayoub 2D Lead Artist: Andrew "Barnsley" Wood 2D Artists: David Wishart, Mark Purser, Nick Sze, Galvin Marler, Paul Wratten
Colour: The Mill Colourist: James Bamford Colour Assistants: Brendan Buckingham, Thomas Mangham