Rama Allen, Executive Creative Director
explains “In a time when we regularly discuss reality as a medium, be
it virtual identity or augmented, we begin to consider the translation of self
in digital space. The Looking Glass was inspired by carnival funhouse mirrors in
the way they distort reality and digital presence, creating our reflection
as our machines see us.
“The installation offers real-time
advanced manipulation of procedural effects via distortion, colour, camera and
background, creating unique images formed from our identity and manipulation of
the image. We are the source and the curator of our digital identity."
To experience The Looking Glass, users
enter the installation and select a look from a range of pre-sets, instigating
a countdown. Users strike-a-pose and The Looking Glass captures their ‘reflections,’
creating a beautiful and abstract image. These images can then be customized on
an iPad by adjusting the reflection with different camera angles and distortion
options, creating a truly unique image that is formed from the users own
By combining art, creative coding and artistry,
this experience was designed to induce a sense of wonder and discovery. The
Looking Glass translates everyone that enters the photo booth into a colourful burst of
The custom software, designed and written
at The Mill, was developed for the New York studio’s annual summer party, has
since been featured at the 2015 UK MVA awards and now is a permanent fixture in
the New York studio.