The Mill teamed up with AMV and Director Zachary Guerra out of HeLo to create a film that shows a cinema takeover stunt that bought attention to Smart Energy’s smart meters – a national scheme that aims to put an end to estimated energy bills.
The immersive event involved Gaz and Leccy – the animated characters which embody the lack of control the British Public have over their energy use – causing a power outage in a packed Soho cinema. Gaz and Leccy burst through the screen and begin to cause havoc in the auditorium – pyrotenics and hi-pressure CO2 canons were used to add drama and provoke the audience into reacting to the events surrounding them.
A hugely effective campaign in live action, The Mill’s role was in making sure that the event had just as much impact when viewed as a video at home – a major aspect of the campaign. Lead 2D Artist Richard de Carteret describes how, “It was our job to composite the 2D renders of Gaz and Leccy back onto the screen so that the characters could be watched without glasses in environments other than 3D enabled cinemas. We also comped the scenes where the characters exited the screen and enhanced the atmospherics such as the explosions. The live audience really enjoyed watching Gaz and Leccy causing trouble on the shoot which came across fantastically well on the final film.”
Agency: AMV Producer: Verity Elvin Creative Director: Paul Brazier Creatives: Colin Jones, Phil Martin Account Director: Dan Russell
Production Company: HeLo Director: Zachary Guerra Executive Producer: Brendan Kiernan Producer: Fraser Lawson Director of Photography: Denis Crossan
EditingCompany: HeLo Editor: Bryan Roberts
VFX & Design
VFX Company: The Mill Executive Producer: Cat Hammond Production Assistant: Jomana Ayoub Lead 2D Artist: Richard De Carteret 2D Artists: Ed Poulson, David Wishart, James Pratt, Adam Maynard
Colour: The Mill Colourist: David Ludlam Colour Assistant: Alex Gregory