Whilst Christmas is a time for fun and indulgence, the DFT spot sets out to remind people of the potentially fatal risk of driving after more than one drink, and that safety comes first. This is a marked departure from the majority of adverts on our TV screens at this time of year, but the film successfully achieves a balance between getting the important message across and using a humorous narrative, which is a new and effective angle for the DFT to take.
When Brendan refuses to give his wife a lift home from her office party in the pouring rain because he’s enjoyed a couple of glasses of wine at home he’s left in the dog house – eating a cup-a-soup on a makeshift bed in the spare room. It’s a miserable way to spend an evening, but it’s better than the possible consequences of getting behind the wheel. DFT have coined the hashtag #ButAlive to use alongside the campaign.
2D Lead Carl Norton says, “It was a pleasure to work on this hard-hitting spot from AMV for DFT. The use of comedy really lulls the viewer into a sense of comfort that heightens the important message when the powerful crash scene occurs. In Flame we worked on stitching the takes together as the talent transition between before and after the incident. We found that to enhance the impact in the crash, it was best to not fully align the talents’ action. We also added bruising and cuts to the actors.”
Agency: AMV Producer: Matt Towell Executive Creative Directors: Alex Grieve, Adrian Rossi
Production Company: Smuggler Director: Guy Shelmerdine Producer: Jason Scanlon
Editing Company: Stitch Editor: Tim Hardy
VFX & Design
VFX Company: The Mill Producer: Carl Phillips 2D Lead Artist: Carl Norton 2D Artists: Joe Tang, James Pratt, Adam Maynard, David Wishart, Sole Martin