The Mill, in collaboration with AMV and Marcus Svanberg out of Blink, created a series of Christmas films relating to the food and drink that people enjoy together during the festive period for supermarket Sainsbury’s.
In the first spot we see a couple about to tuck into a salmon and scallop tartlet, which is the perfect size for one, until their son and his girlfriend arrive unannounced and their meal has to go twice as far… All of the films show familiar scenes, revolving around the idea that Christmas is a time for sharing, whether it’s enjoying meals together or embracing the festive spirit with loved ones.
2D Artist David Wishart says of the project, “The team worked to make the food and drink look even more delicious so that viewers would be really tempted when seeing all the festive treats on screen. In the grade we bought out the warmth of the film, to give a sense of cosiness and togetherness which is essential in these Christmas films.”
Agency: AMV Producer: Paul Goodwin Creatives: Nadja Lossgott, Nicholas Hulley
Production Company: Blink Director: Marcus Svanberg Producer: Patrick Craig
Editing Company: Stitch Editor: Jennifer Tividad
VFX & Design
VFX Company: The Mill Executive Producer: Jomana Ayoub 2D Lead: Andrew 'Barnsley' Wood 2D Artists: David Wishart, Mark Purser, Nick Sze, Gavin Marler, Paul Wratten
Colour: The Mill Colourist: James Bamford Colour Assistant: Brendan Buckingham, Thomas Mangham