The film features Sir Chris Hoy, Great Britain’s most successful Olympian, who since retiring from cycling has started a new career in motor racing, driving on Nissan’s GT team and winning his first international competition earlier in 2015.
‘HoyBot’ is a dramatic, documentary style spot in which we see various media outlets uncovering the secret to Hoy’s success – he is not man but machine: a robot designed by Nissan, pushing him beyond the boundaries of human capability.
3D Artist Sergio Xisto recalls that, “The car that was shot was a prototype so we had to build a new one in 3D that would be in production when the film aired. We worked closely with the 2D team and the clients so that the 3D model fitted seamlessly into the final scene.”
Agency: TBWA Producer: Fiona Campbell Creatives: Simon Morris, Dean Webb
Production Company: Somesuch Director: Bob Harlow Executive Producer: Tim Nash Producer: Dougal Meese Director of Photography: Benoit Soler
Editing Company: Trim Editor: Thomas Carter
VFX & Design
VFX Company: The Mill Executive Producer: Gemma Humphries Production Assistant: George Reid 2D Lead Artist: Andrew 'Barnsley' Wood 2D Artist: Warren Gebhardt 3D Artist: Sergio Xisto Matte Painting: Can Y. Sanalan Motion Graphics: Kwok Lam, Ivo Sousa
Colour: The Mill Executive Colour Producer: Laurie Adrianopoli