The spot takes the viewer inside a snow globe, but in amongst the falling snow are people who rush down to land in a variety of different sofas. Set to a cover of ‘Wouldn’t it be Lovely’ from My Fair Lady it shows people relaxing at home; be it watching a film with popcorn; cuddling a teddy bear or reading the newspaper – scenes that will be all too familiar to viewers over the Christmas period, and could only be improved upon by a brand new sofa.
The Mill team worked to composite the falling figures against the backdrop of a winter night’s sky, the colour team ensured that all the interior scenes had a clear yet warm aesthetic that contrasted with the softer look of the shots in the sky.
Agency: Krow Communications Producer: Emma Rookledge Creatives: Darryl George, Jon Mitchell Account Director: Blake Armstrong, Sophie Morrison Account Manager: Camilla Renny-Smith
Production Company: Outsider Director: Pedro Romhanyi Producer: Gareth Francis Director of Photography: Alex Melman
Editing Company: Big Buoy Editor: Shaun Gardiner
VFX & Design
VFX Company: The Mill Executive Producer: Richard Hawkins Shoot Supervisor: Andrew 'Barnsley' Wood 2D LeadArtist: Richard Payne, Siro Valente 3D Lead Artist: Philip Maddock 2D Artists: Anne-Sofie Tholander 3D Artists: Mario Doni, Maxime Marline Motion Graphics: Stephanie Dewhirst