The spot takes the viewer inside a snow globe, but in
amongst the falling snow are people who rush down to land in a variety of
different sofas. Set to a cover of
‘Wouldn’t it be Lovely’ from My Fair Lady it shows people relaxing at home; be
it watching a film with popcorn; cuddling a teddy bear or reading the newspaper
– scenes that will be all too familiar to viewers over the Christmas period,
and could only be improved upon by a brand new sofa.
The Mill team worked to composite the falling figures against
the backdrop of a winter night’s sky, the colour team ensured that all the
interior scenes had a clear yet warm aesthetic that contrasted with the softer
look of the shots in the sky.
Agency: Krow Communications Producer: Emma Rookledge Creatives: Darryl George, Jon Mitchell Account Director: Blake Armstrong, Sophie Morrison Account Manager: Camilla Renny-Smith
Production Company: Outsider Director: Pedro Romhanyi Producer: Gareth Francis Director of Photography: Alex Melman
Editing Company: Big Buoy Editor: Shaun Gardiner
VFX & Design
VFX Company: The Mill Executive Producer: Richard Hawkins Shoot Supervisor: Andrew 'Barnsley' Wood 2D LeadArtist: Richard Payne, Siro Valente 3D Lead Artist: Philip Maddock 2D Artists: Anne-Sofie Tholander 3D Artists: Mario Doni, Maxime Marline Motion Graphics: Stephanie Dewhirst