Playing on phrases typically used to describe hotel stays, the spot pushes these ideas to the ultimate in holidaying. ‘Room service’ becomes a remote island destination with clear blue seas and white sand; ‘infinity pool’ becomes a natural pool set in a mountainside with panoramic views over a waterfall; and ‘air conditioning’ becomes a tree-top residence open to the elements on all sides. All this leads to Virgin’s message that anything is possible when booking a holiday through them.
The spot was shot primarily on high quality RED camera in various locations around Africa, including Victoria Falls and Mozambique.
Agency: M&C Saatchi Producer: Katherine Maidment Creative Directors: Dan McCormack, Luke Boggins Creatives: James Child, Ash Prentice Senior Account Director: Laura Stevenson Senior Account Manager: Emily Stewart
Production Company: HLA Director: Simon Ratigan Executive Producer: Tim Daukes
Editing Company: The Quarry Editor: Bruce Townend
VFX & Design
VFX Company: The Mill Executive Producer: Ben Stallard Producer: Tom Manton 2D Lead Artist: Richard De Carteret 2D Artists: James Pratt, Mark Purser Matte Painting: Can Y. Sanalan