Teaming up with Red Brick Road and director Joanna Bailey, Mill colourist Seamus O’Kane worked to bring Experian’s ‘Broken Numbers’ spot to life with subtleties in the grade.
Seamus comments, "This spot allows a series of physically crafted numbers to be the lead characters throughout. The "forgotten" numbers were revealed in a series of beautiful constructed shots that we kept within a palette of subdued hues and density. Joanna allows the sense of photographic intent to compliment the message that such beautiful things shouldn't be forgotten. There is a subtle increase to the visual mood of the the numbers toward the end where they are reunited and purposeful once more -it was lovely to attempt such nuances within the grade and the result extremely pleasing."
Red Brick Road