Graded by Mill colourist Oisin O’Driscoll, the brand new spot for the
biannual charity event encourages audiences to walk, run, swim or cycle
‘Yourself Proud’ in aid of helping transform lives. The comic ad
features a vast variety of individuals, participating in Sainsbury’s
Sport Relief Games in aid of encouraging individuals across the UK to
sign up to the charity’s events in March 2016.