The Mill crafted and enhanced the different environments of the spot by compositing subtle details into a number of shots. 2D Lead Artist, Udesh Chetty said, "Atmospheric effects like snow and dust being kicked up by the cars were created by our FX team and seamlessly integrated with the live action.”
Luke Morrison, who did the grade, said, "It was great working with the team at DDB CHI and being part of this exciting project for Jeep. With such a diverse range of shots we wanted to create a look that brought it all into a similar feel whilst maintaining and making apparent the diversity of locations.” Morrison’s colour process started by treating each scene separately, and then assessing it as a whole. At the end, adjusting to increase the diversity and to resonate with the audio cues. He explained, "Overall we wanted the look to be impactful with a cinematic quality. I achieved this by pushing contrast into the mids whilst backing off saturation, and keeping the top and bottom end rolled off. The final touch was to treat each shot with film grain. Using different intensities and stocks depending on the footage."
Agency: DDB CHI
Producer: Luke LiManni Chief Production Officer: Diane Jackson