In the next iteration of the brand’s global “You’re Not You When You’re Hungry” campaign, the 2016 spot puts a modern twist on the iconic dress scene from ‘The Seven Year Itch’.
As the spot opens, we see Willem Dafoe as a hungry, and therefore cranky, Marilyn Monroe™. The starlet is only transformed back into her usual self after receiving a Snickers bar to satisfy her hunger.
The Mill’s 2D artists were involved in stages of the project’s development, allowing the team to choose specific scenes from the film that would help bring Marilyn Monroe™ to life. Much the same as the Brady Bunch commercial, the “Marilyn” spot also splices in old footage rather than using a look-alike actor. To find an exceptional mouth double, the team studied the film's footage frame by frame, making subtle adjustments to Marilyn Monroe's™ mouth, teeth and lips.
2D Lead Artist Nathan Kane comments, "Working with the same team from last year and the established relationship was a huge help. Having a cohesive, creative team that worked and trusted each other was key in bringing Marilyn Monroe™ to life."
Executive Producer: Alex Gianni
Executive Creative Directors: Gianfranco Arena, Peter Kain
Creative Directors: Dan Olivia, Scott Mahoney
Account Manager: Tani Corbacho
Account Executive: Jocelyn Choi
Production Company: O Positive
Director: Jim Jenkins
Executive Producer: Marc Grill
Director of Photography: Mauro Fiore
VFX & Design
VFX & Design: The Mill
Executive Producer: Adam Isidore
Producer: Michael Scarcella
Shoot Supervisor: Nathan Kane
2D Lead Artist: Nathan Kane
2D Artist: Heather Kennedy
Motion Graphics: Aran Quinn
Production Coordinator: James McEvitt
Colour: The Mill
Executive Producer, Colour: Dee Allen
Colour Producer: Natalie Westerfield
Colour Coordinator: Evan Bauer
Colourists: Fergus McCall, Josh Bohoskey
Colour Assist: Daniel Moisoff, Nate Seymour, Zack Wilpon, Elias Nousiopoulos