The ad, set in a remote, antarctic location, is home to a village of inuits. The spot presents a parody of a fabricated mythical analogy where the new Quattro car becomes ‘The Great Glacier Bear’, protecting the locals from the ‘yeti' which has terrorised their clan for generations. After seeing the new powerful and awe inspiring Quattro, described by the Chief as ‘Quick as an avalanche’ and ‘agile like a lynx’, the village people assume that what has caused the yeti to disappear must be this foreign vehicle.
The humourous spot nods to the formidability and power of Audi’s latest design but in a subtle and light-hearted fashion.
Mill Colourist, David ‘Luddy’ Ludlam explains how the final look of the ad was achieved in the grade, 'Taking direction from the Guard Brothers and the agency we kept a soft white in the blizzard, saving the whites from blowing-out. We also introduced a warmth into some shots, to keep the interiors cozy and the harsh reality of the cold outside less menacing.'