Featuring UFC star Conor McGregor, the 40 second spot
encourages viewers to ‘Dream Big’ by entering Budweiser’s latest competition to
win your very own American dream.
Impactful phrases run throughout such as ‘Dream as big as
you dare’ and ‘Be your own inspiration,’ and McGregor acts as the ideal
ambassador to deliver such lines, as he himself is testament to dreaming big.
The film opens with McGregor in what appears to be a
reflective mood, walking through some quiet residential streets of Dublin. Half
way through the film he turns a corner and is then transported to the sunshine
and palm-tree lined streets of Los Angeles, symbolic of the moment McGregor
discovered his own American Dream. The
film concludes with a shot of him looking out across LA with the voiceover ‘Dream
as big as you dare.’
Lead 2D artist Stefan Susemihl comments; "One of the biggest challenges and
highlights for us was to, through pictures, build a clear connection between
Dublin and Los Angeles.
There are a number
of stereotypes that quite often define these places and one of the key elements
for this job was to make sure that they were not just in the pictures but also in
keeping with what the creatives had in mind.
The highlight for
me is the transition when Conor McGregor moves from Dublin to Los Angeles and a
huge part of its success is as a result of the collaboration with David ‘Luddy’
Ludlam who was responsible for the grading. "
Colourist David ‘Luddy’ Ludlam says; "We started by simply trying to capture the natural warmth that was in the early morning set-ups, while still keeping the transition from Ireland to Los Angeles in mind. To maintain the realism we blended the warmth from both to make the transition more seamless, while a touch of grain was added for the gritty aspect of the spot."