Featuring poet and musician James Massiah, the latest spot for BBC Radio takes the viewer on a journey through various ‘frequencies.’ The spot opens in a bedroom with an alarm going off and the familiar sound of the radio, signaling the start of a new day. Massiah explains that “Once we find our frequencies, we frequently find that our mind expands.” He recites a poem to camera, all while walking through various locations. From a mirrored room made up of beautifully reflected lights, to the top of the clouds, these locations symbolise different frequencies and represent the act of elevating your day by “Turning it Up.”
VFX Supervisor and 2D Lead Artist Ben Turner comments; "Working with Mark on this project was a fantastic experience. With such a quick turnaround, Mark was very inclusive throughout the whole process which made it easy to tune into his vision and ensure that every decision made was moving us towards the best creative solution.
Our main challenge was to link together various scenes and sometimes different takes to make the piece flow from one sequence to the other, and with the preferred dialogue. We worked closely with Mark to develop the earth projection so it felt more like an environment rather than just a projection screen behind our protagonist. The sound design also really compliments the visuals in this beautifully directed spot."