The spot, shot in a dingy basement of a warehouse, sees the lead singer tied to a chair being beaten and tormented by three gangsters, one of whom puts out his cigar on the singer’s chest. The lyrics are reflected in this dramatic episode as the singer is ‘feeling the squeeze’ from a damaging relationship based on lies and manipulation, represented through the tormenting mob. After being seemingly beaten to death by the gangsters, in an epic resurgence, the singer then rises up and defeats his enemies, suggesting he won’t be defeated by this damaging relationship and give in to ‘The Squeeze.'
This sense of story and drama was captured in the grade by Mill Colourist, Jim Bracher who explains, 'Ben shot this using the ARRI Alexa monochrome and wanted it to have a fairly modern, graphic look as opposed to a softer vintage black and white feel. We achieved this by keeping the black levels low and crunchy, while making maximum use of the bold photography and directional lighting.'