Featuring Hollywood A-list actor Ryan Reynolds, BT Infinity’s ‘Fast Just Got Faster’ spot looks to showcase the product's new and improved standard fibre speed by way of a tongue-in-cheek parody of the creation of a TV commercial.
We see a car speeding up to a glass fronted house which skids suddenly to a halt. Ryan Reynolds is thrown with the force of the stop, out of the car, however, in true Reynolds style he very smoothly recovers, jumping up out of a forward roll.
He walks confidently straight through a panel of CG glass and unfazed, proceeds to explain to the viewer that “Life moves pretty fast when you’re Ryan Reynolds” which is why he needs a broadband connection that can move as fast as he does. This entertaining spot is part of BT’s 'Behind the Scenes’ campaign, that parodies the creation of ads.