The Mill worked with Director Dante Ariola of MJZ and Made Movement to create Lyft’s commercial debut, ‘Riding is the New Driving’.
The spot features a quirky
cast of characters as they're completely road blocked on one of the many infamously jam-packed freeways of
Mill artists enhanced the overall
look of the ad by touching up the vehicles and incorporating natural elements
with matte paintings of trees and greenery.