The ad sees the RS used to transport, with speed and control, a live beating heart from a donor ready for an emergency transplant. With the precious cargo being at the centre of the spot, it in turn demonstrates the importance of the ability of the car to perform in such an extreme situation, making for a thrilling watch and echoing Audi’s endline ‘Excitement Unleashed’.
The spot was further brought to life via Mill Colourist Mick Vincent’s dark grade which added to the drama that unravels in the night-time cityscape.
Production Company: Markenfilm
Director: Marc Schölermann
Executive Producer: Katherine Smithson
Producer: Lisa Hadeler
Director of Photography: Peter Meyer
Editing Company: Infected Post
Editor: Nils Landmark
Colour: The Mill
Producer: Dan Butler Production Coordinator: Lucy Mason