It's a bird! It's a plane! Nope, it's a Budweiser blimp shaped like a hockey goal light! The Mill+ teamed up with Anomaly Toronto on this epic Budweiser Super Bowl spot airing during the big game (just in Canada). And what could grab a Canadian's attention during a football game more than hockey?
Mill+ created the huge CG goal light blimp, that is seen floating over Canada after a game-winning goal and quickly, there's a black out around the world, except in Canada, where celebration ensues and the blimp lights up the streets.