By collaborating with the design company Sarofsky on the title animation, a proud exclamation of the authentic American skill used to brew Budweiser was created.
Much of the footage of the classic brewing process was pulled from past Bud commercials. The Mill's 2D lead artist Jamin Clutcher wove these images together, pairing them with the music to get the shot-by-shot impact needed for the spot.
So, don't you dare sniff and swish when drinking your Bud. Grab a cold one and down it with your friends.