The ad begins with Blunt talking about his ‘dream’ of wining the Lotto and obtaining the funds to produce the technology that would enable him to appear through people’s mirrors and sing the famous chorus line from his hit single ‘You’re beautiful’. The audience are then given a taste of what it may be like if Blunt did win, by presenting him appearing in a hologram out of mirrors, invading, amongst other things, bedrooms, cars and bathrooms. This scary prospect is supposed to encourage the viewer to buy a ticket, therefore lowering the chances of this 'dream' / nightmare becoming a reality.
Lead 2D Artist Dan Adams comments, 'Because of the limited time James was available, a rig was set up to record him saying a number of lines from different angles in front of a green screen. We then chose the angle which suited the scene best when it came to us, and applied a hologram effect which we worked closely with the Director to achieve. The job was really good fun.'