The Mill continues its Old Spice
collaboration with Wieden+Kennedy (Portland) with the ‘Smell ‘Em
Who’s Boss’ campaign. Full of wacky, wonderful humor, the four-spot rollout
launches with ‘Five Year Plan’, directed by Steve Ayson of MJZ.
‘Five Year Plan’ sees a
promotion unlike any other in a shocking, seamless transition between a big
boss and his interviewee. The Mill’s VFX team composited the actors’ heads off of
their bodies to allow for the smooth switch.