The Mill continues its Old Spice
collaboration with Wieden+Kennedy (Portland) in ‘Innocent’, part of the brand’s
newest campaign full of wacky, wonderful humor, ‘Smell ‘Em Who’s Boss’. The
spot was directed by Steve Ayson of MJZ.
‘Innocent’ sees the most bubbly
blackmail that ever was, made possible in part by The Mill’s VFX artists who composited
liquids, bubbles and suds onto the piano.